Privacy Policy
Athena Plastic Surgery
Effective Date: 03/01/2026
Last Updated: 03/01/2026
1. Introduction
Welcome to (the “Website”), operated by Athena Plastic Surgery (“Athena,” “we,” “us,” or “our”).
Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and protect your information when you:
Visit our Website
Submit a form requesting information
Schedule or inquire about a consultation
Communicate with us via phone, SMS, email, or online forms
Interact with our advertising or marketing campaigns
By using our Website or submitting your information, you agree to the terms of this Privacy Policy.
2. Important Medical & HIPAA Notice
This Website is not intended for medical emergencies. If you are experiencing a medical emergency, call 911 immediately.
If you become a patient of Athena Plastic Surgery, certain health information may be governed by our HIPAA Notice of Privacy Practices, which will be provided separately. If there is any conflict between this Privacy Policy and our HIPAA Notice regarding protected health information (PHI), the HIPAA Notice controls.
Please avoid submitting highly sensitive medical information through general website forms unless specifically requested.
3. Information We Collect
We may collect the following categories of information:
A. Information You Provide Directly
When you fill out a form, request information, schedule a consultation, or contact us, we may collect:
Full name
Email address
Phone number
Mailing address (if provided)
Date of birth or age (if requested)
Procedure(s) of interest
Personal goals or concerns
Uploaded photos (if applicable)
Communication preferences
Any other information you voluntarily provide
If you contact us by phone, we may maintain records of those communications. Calls may be recorded where permitted by law for quality assurance and training purposes.
B. Information Collected Automatically
When you visit our Website, we may automatically collect:
IP address
Browser type
Device type
Operating system
Pages visited
Time spent on pages
Click behavior
Referral source
Approximate geographic location
We collect this information using cookies, pixels, and similar technologies.
C. Advertising & Tracking Technologies
We may use:
Google Analytics
Google Ads Conversion Tracking
Meta (Facebook/Instagram) Pixel
Google Tag Manager
CRM tracking systems
Call tracking software
These tools help us:
Measure advertising effectiveness
Improve user experience
Optimize marketing performance
Understand user behavior
You may adjust cookie preferences through your browser settings. Disabling cookies may affect Website functionality.
4. How We Use Your Information
We use collected information to:
Respond to your inquiries
Schedule consultations
Send appointment confirmations and reminders
Provide requested information
Deliver marketing communications (if consented)
Improve our Website and services
Analyze advertising performance
Prevent fraud and ensure security
Comply with legal obligations
5. SMS, Email & Call Communications (TCPA Compliance)
📱 SMS & Mobile Information Disclosure
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All SMS opt-in data and consent information will remain confidential and will not be sold or shared.
When you submit a form or provide your contact information, you expressly consent to be contacted by Athena Plastic Surgery via:
SMS / Text messages
Telephone calls (including automated technology where permitted by law)
Email communications
These communications may include:
Consultation scheduling
Appointment reminders
Follow-up messages
Educational information
Promotional or marketing communications
SMS Terms
By providing your mobile number and submitting a form:
You agree to receive text messages from Athena Plastic Surgery
Message frequency varies
Message and data rates may apply
You may opt out at any time by replying STOP
For help, reply HELP
Consent is not a condition of purchase
We comply with the Telephone Consumer Protection Act (TCPA) and applicable Florida law.
6. Email Communications
If you provide your email address, you may receive:
Consultation-related information
Appointment confirmations
Educational content
Practice updates
Promotional offers
You may unsubscribe from marketing emails at any time using the link provided in the email. We may continue sending administrative or appointment-related emails even after you unsubscribe from marketing emails.
7. How We Share Information
We do not sell your personal information for monetary compensation.
We may share information with:
A. Service Providers
We use third-party providers to help operate our business, including:
CRM and automation platforms (such as GoHighLevel)
SMS and email delivery providers
Website hosting providers
Analytics platforms
Advertising platforms
Call tracking providers
Payment processors
These providers are contractually obligated to protect your information and use it only for authorized business purposes.
B. Legal Requirements
We may disclose information if required to comply with:
Applicable law
Court orders
Government requests
Regulatory requirements
C. Business Transfers
If Athena Plastic Surgery is involved in a merger, acquisition, restructuring, or asset sale, information may be transferred as part of that transaction.
8. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your information.
However, no method of electronic transmission or storage is 100% secure. You provide information at your own risk.
9. Data Retention
We retain personal information only as long as reasonably necessary to:
Fulfill the purposes described in this Policy
Maintain compliance records
Resolve disputes
Enforce agreements
10. Your Privacy Rights
Depending on your state of residence, you may have rights to:
Request access to your personal information
Request correction of inaccurate information
Request deletion (subject to legal exceptions)
Opt out of marketing communications
To exercise any of these rights, please contact us using the details below.
11. Children’s Privacy
Our Website is not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13.
12. Third-Party Links
Our Website may contain links to third-party websites. We are not responsible for the privacy practices of those websites. Please review their privacy policies separately.
13. Governing Law
This Privacy Policy is governed by the laws of the State of Florida, without regard to conflict of law principles.
14. Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.
Your continued use of the Website constitutes acceptance of any changes.
15. Contact Us
If you have questions about this Privacy Policy, you may contact us at:
Athena Plastic Surgery
Email: [email protected]
Phone: +1 561-778-6977
Address: 901 SE Monterey Commons Blvd, Stuart, FL 34996